The Pros Conference 2025
Make Comms Great Again: How to Use Your Comms Skills For Good
Thursday 6 November 2025 – Coin Street Conference Centre, London SE1 9NH
08:30:
Registration & Coffee
09:00:
Welcome
Elizabeth Bananuka, Founder/CEO, The Pros Collective
09:05:
Introduction
Claire Quansah (Chair), Founder, Quansah Consulting
09:15:
Keynote: How to Do Tough Comms In Tough Times
Dr Shani Dhanda, Inclusion & Accessibility Specialist & Broadcaster
10:00:
Keynote: Change the speaker, change the story
Dr Sarah Essilfie-Quaye & Maxine Myers, Imperial College London
10:45:
Break
11:00:
Keynote: How Comms Pros Should be Using AI
Sam Toh, Head of Internal Comms, Artificial Intelligence (EMEA) & Google Zurich Engineering Hub, Google
11:45:
Keynote: What Some of the Biggest Music Hits of the Year Tell You About People & Culture Now
Mark Pattison, Senior Creative & Commercial Partnerships Manager Universal Music / Managing Director Nightmoves Music
12:30:
Lunch
13:15 – 14:00
Breakout Sessions
(choose one)
1. How Brands Should Be Using Podcasts
Imriel Morgan, Founder & CEO, Content is Queen
2. Why B2B comms Is Sexy Again
Haider Chaudhry, Account Manager, & Sarah Mir, Account Director, Fight or Flight
3. From Numbers to Narratives: How to Give Metrics Meaning
Krish Jeyakumar, Senior Analytics & Measurement Consultant, Simply Thought
14:05 – 14:50
Breakout Sessions
(choose one)
1. Ten Things Comms Pros Need to Understand About British Consumers
Priya Minhas, Associate Director & Co-Lead of Diversity & Inclusion, Opinium Research
2. The great content tug-of-war: How the Internet’s identity crisis is shaping culture
Son Pham, Manager, Integrated Campaigns, Manifest Group
3. Therapy Session: The World and Internal Comms
Anita Di Palma, Communications & Engagement Manager, Rolls-Royce, Eduvie Martin, Past President, International Association of Business Communicators (IABC) UK & Ireland, & Dev Mistry, Communications Manager, Feeld
15:00:
Keynote: From Agency to Client to Dragons’ Den: Comms Tips for Leaders, Founders & Comms Pros
Lottie Whyte, Founder & CEO, MyoMaster
15:45:
Break
16:00:
CIPR x The Pros Collective Keynote Panel: How to Lead During Turbulent Times
Avril Lee (Chair), Communications Consultant, Chair of the Taylor Bennett Foundation & CIPR D&I Network, with panelists:
– Armand David, Director of Internal Communications & Culture, BT Group
– Isobel Bradshaw, Director, Media Relations, Visa Europe
– Tracey Foschini, Partner, Headland Consultancy
– Adrian Ma, Managing Director & Founder of Fanclub PR / Co-Founder of Humankind Comms
16:45:
From Manchester to the world, readers to audiences: How The Guardian Went From a UK Newspaper to The Fifth Most Visited News Site in The World
Mylene Sylvestre, Managing Director Publishing & E-Commerce, The Guardian
17:30:
Close and Thank You
Claire Quansah (Chair), Founder, Quansah Consulting & Elizabeth Bananuka, Founder/CEO, The Pros Collective
17:40 – 19:00:
Drinks reception
[Please note: all our speakers are booked in but occasionally life stuff just happens so speakers are subject to change]